Poothrukkovil kshethram is a very ancient pilgrim centre of Kerala. Its Ooralans are seven namoodiri families of the region. Lord Krishna with his consort Rugmini (Kuchela Salgathi) is the deity (dhyanam) here.The most important festival of the temple is on the day of Guruvayoor Ekadasi, the Ekadasi Vilakku. So Devotees call this temple as the Guruvayoor of south.But here unlike Guruvayoor, the Darsana is towards the west.
BThe first Akhila Bharatha Sreemad Bhagavatha Sathram was dedicated at Poothrukkovil Temple 25 years ago. This silver jubilee year the same is once again scheduled to be conducted from 23rd to 30th December 2007 at Kurichithanam Poothrukkovil Temple.